YOUR INFORMATION. YOUR CHOICE.
Privacy notice
Updated 6 November 2026 · Applies to Sell Now’s property advertising and matching service.
Who is responsible and how to contact us
SELL NOW LIMITED is the controller for personal information used to operate Sell Now. Write to the Privacy team at our registered office or email contact@sell-now.co.uk. The same inbox handles business enquiries, valuation requests, complaints and reports of misleading listings.
Sell Now is operated by SELL NOW LIMITED. Company number 14365887.
Registered office: 28 - 30 Wilbraham Road, Manchester, England, M14 7DWInformation we use
ChatGPT sign-in supplies a site-specific account identifier, display name and email. You can also sign in using your own email and password. Supabase Auth manages passwords, email verification, password resets and sign-in sessions; Sell Now receives a verified account identifier, name and email. Sell Now does not store passwords in its application database. If you explicitly connect an existing account, we retain the link between its existing identifier and your verified email-login identifier for the life of that account. We do not connect accounts merely because email addresses match. We store the property details and pictures you submit, saved homes, home-seeker briefs, private messages, offer and viewing history, valuation and service requests, desktop-estimate notice acknowledgements and reports with online evidence, account preferences, provider bookmarks and preparation checklist records. We also store contact and privacy requests, email-alert preferences and delivery records, and daily usage counters. Hosting and sign-in providers may process technical connection and security information under their own arrangements. Email login uses essential secure, HTTP-only cookies for its session and a refresh token for up to 30 days, subject to provider expiry or revocation. Short-window sign-in attempt counters contain hashes of the email or connection address rather than those values in clear text and are covered by the usage-counter retention period below.
Website activity statistics
We count public page loads in daily totals to understand use of the service. We retain only a page category and a broad referral source, such as Google or direct/unknown, for up to 90 days. We do not store visitor identifiers, IP addresses, device profiles, search text, property references, full referrer URLs or cookies for these statistics. Counts are not unique visitor counts and may include repeats or automated activity. We respect Do Not Track and Global Privacy Control signals. These aggregate figures are available only to the operator.
If you choose to share a contact telephone number or email with a viewing request or published viewing time, it is shared privately with the viewing participants for arrangements and follow-up, not on the public advert. It follows the viewing-history retention period.
Why we use it
We use information needed to provide the account, listings, matching, communications and requested valuation or referral services as part of our service to you. Our legitimate interests include keeping the service secure, preventing abuse, handling initial enquiries and complaints, maintaining appropriate transaction history and defending legal claims. Where we must comply with the law, we rely on that legal obligation. We use your chosen home-brief visibility setting to control introductions; you can switch it off at any time. There is no marketing subscription in this build.
What is shared
Advertised property details, media and available viewing times are visible to site visitors. Your sign-in email is excluded from public listings. An opted-in home-seeker brief exposes your chosen display name, preferences, position and timeframe to relevant owners. Messages, offers, viewing notes and appointment history are restricted to their participants, with authorised operator access where needed to handle a report, privacy request or service problem.
Initial buyer-to-owner property enquiries, including the initial message and the sender’s sign-in contact details, are copied to contact@sell-now.co.uk. Replies are not routinely copied to this inbox. Business enquiries, valuation requests, complaints and misleading-listing reports are routed to the same inbox. Private checklist notes, provider shortlists and dashboard preferences are not made public.
Email updates
When you complete email registration by verifying your email address, we send an operational notification containing your verified email address and the confirmation time to contact@sell-now.co.uk so the operator can administer the service. It contains no password or verification code and does not subscribe you to marketing. The notification follows the account-administration and email-record retention limits below.
When email delivery is enabled, service alerts go to your sign-in email for new messages, offer responses and viewing changes. Routine participant alerts link to My Account rather than including private message text or financial documents. You can switch participant email alerts off in account preferences and continue using your account. An email does not change an offer or confirm a viewing: check the recorded status in My Account. While the sender is being configured, the site displays that alerts are unavailable.
External services and international handling
OpenAI supplies hosted sign-in and the Sites platform; the application uses managed database and photograph storage. Postcode checking uses Postcodes.io. Address search text passes through our server to Photon (Komoot), which searches OpenStreetMap data; we do not add your account identifier or email. Choose Enter address manually before typing to avoid that lookup. Area research uses public HM Land Registry UK HPI data. If our email sender is enabled, Resend processes the recipient address and email content for delivery.
These providers may operate internationally. Where a restricted transfer is involved, appropriate UK data-transfer safeguards must apply; contact the Privacy team for the applicable supplier and safeguard details. We do not describe our hosting as UK-only or promise a supplier backup-deletion period that has not been confirmed.
Provider, review, Viewber and official register links open independent services with their own privacy notices. No provider enquiry is sent by browsing or saving a contact. In-person valuation referrals are handled by independent local providers; we explain the proposed recipient and information before sharing a request. A free desktop valuation request is handled by Sell Now. Hosted videos and tours connect to their hosting service only when you choose to load them.
How long we keep information
The periods below are Sell Now’s retention limits, selected for these purposes; they are not universal time limits prescribed by the ICO. Records must be reviewed and securely deleted or irreversibly anonymised when no longer needed. Retention and erasure are currently handled by the Privacy team; the website does not provide an instant account-erasure button.
| Information | Period and trigger | Purpose |
|---|---|---|
| Account details, home briefs, saved homes and private preparation notes | While you use your account. Following an account-closure request, remove or anonymise unnecessary personal information within one calendar month, subject to the exceptions below. | Provide your account and saved preferences. |
| Property listings and linked photographs, videos and tours | While advertised, then up to 90 days after withdrawal. A closure or valid erasure request can shorten this period. Unused uploaded pictures: up to 30 days. | Manage the advert, resolve immediate queries and remove unused media. |
| Property enquiries, replies, offers and viewing history | Up to 24 months after the last message, final offer response or viewing date, whichever applies to the record. Review earlier if you request erasure. | Maintain the participants’ recent history and handle transaction queries. |
| Desktop valuation, local-valuation referral and other service enquiries | Up to 12 months after the final response; an unanswered request is reviewed 12 months after submission. | Respond, arrange a referral where requested and handle follow-up questions. |
| Complaints, misleading-listing reports and privacy-request decisions | A minimal case record for up to three years after closure. Remove unnecessary supporting documents earlier; do not retain identity-document copies by default. | Explain how a concern or rights request was resolved and demonstrate accountability. |
| Email notification records | Unsent email content: up to 30 days; sent email content and delivery records: up to 90 days after sending. Copies received in a mailbox follow the retention period for the underlying enquiry or case. | Deliver updates, diagnose failures and avoid duplicates. |
| Daily application usage counters | Up to 35 days. Address suggestions are cached in application memory for no more than five minutes; we do not create a separate address-search history. | Apply service limits and keep address searches responsive. |
We may keep a limited relevant record longer where a specific legal obligation, live complaint, fraud investigation or legal claim requires it. We record the reason and review date, restrict its use and delete it when that need ends. We consider earlier erasure requests individually; the normal retention period is not an automatic reason to refuse.
Erasure covers live application records and stored photographs where applicable. We also consider copies in our business mailbox and email-delivery service and tell relevant recipients where required. Restricted backup copies follow the hosting provider’s actual deletion cycle; we explain any remaining limits in our response and ensure erased information is not returned to ordinary use if a backup is restored. Independent recipients may have their own lawful retention duties.
How to request deletion or close your account
Email contact@sell-now.co.uk or write to our registered office. Tell us which account or property is involved and whether you want account closure, deletion of particular information, a copy, a correction or a restriction. A subject such as “Privacy request” helps routing, but no special wording, form, account sign-in or reason for asking is required. We also recognise requests made through another contact route.
We may ask for proportionate information to verify identity where there is reasonable doubt. Do not send a passport, financial document or other identity evidence unless we ask and provide a suitable secure route. Closing Sell Now does not close your separate ChatGPT account. Where an email login has been activated, a closure request also covers the managed email-login account and its sessions, subject to any specific lawful retention requirement.
We respond without undue delay and normally within one calendar month. If necessary identity information is outstanding, the legal response period starts once it is received. A complex request or several requests may justify up to two additional months; we explain any extension and its reason within the initial period. Requests are normally free. Any lawful refusal, restriction or permitted fee is explained, including how to complain.
For account closure we stop new introductions and arrange withdrawal of active adverts and viewing availability. We assess shared message, offer and viewing records individually and may anonymise your identifiers while retaining only information necessary for another person’s rights or a specific legal reason. We tell you what was removed, what remains, why, and for how long.
Your rights and complaints
Depending on the circumstances you can request access, correction, erasure, restriction or portability, object to processing based on legitimate interests, and withdraw consent where it is used. Withdrawing consent does not affect earlier lawful processing. Matching suggests properties from supplied preferences; it does not decide your eligibility for housing or complete a legally binding transaction.
Contact our Privacy team first if you wish. You can also complain directly to the Information Commissioner’s Office at ico.org.uk/make-a-complaint; you do not have to obtain our permission.
Sign-in, cookies and future changes
This build uses hosting-platform authentication and has no advertising tracker or marketing subscription. Third-party tours may use their own cookies after you load them. Paid AI is paused. Before enabling a new use of personal information or changing a retention period, we update this notice and provide any further information or choice required. Changes do not remove an existing erasure request.